Internal · For the whole team
The Workzone ICP,
in plain language.
Who Workzone is for, who it isn't for, and how to talk about it. For new hires, marketing, sales, product, success, and anyone else who needs to understand our persona and target markets.
3+
Months of Cross-Channel Research
4
Priority verticals
1
Buyer that wins them all: marketing
What's inside
STEP 02–03
Foundations
The low-tech industry fit and when to walk away.
STEP 04–07
Priority Verticals
Higher Ed, Credit Unions, Healthcare, Manufacturing.
STEP 08
Where We Win
Marketing teams — the buyer that shows up across every priority vertical.
STEP 09
Secondary Verticals
Agencies, Nonprofits, IT, Real Estate, Pro Services.
STEP 10–12
The Playbook
Adoption-failure buyer, pricing & implementation fee, competitive ref.
STEP ★
Cheat Sheet
One-page TL;DR of everything that matters. Print it.