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Cross-cutting playbook

Pricing & Implementation Fee

The collaborator model is Workzone's most important pricing tool — and it's being used reactively. Use it BEFORE price comes up. Then surface the implementation fee on call one, not at procurement.

Current pricing tiers (April 2026)

Starter
$8/user/mo
  • →1–25 users
  • →Up to 100 active projects
  • →Chat + knowledge base support
  • →No implementation fee
Team
$20/user/mo
  • →5+ users
  • →Unlimited projects
  • →Intake forms, proofing, approvals
  • →Dedicated success manager
Enterprise
$40/user/mo
  • →5 free collaborators per core user
  • →Unlimited free guests/reviewers
  • →SSO/MFA, HIPAA, SOC 2
  • →API access

The reframe (for Enterprise deals)

“If you have 10 core users and 50 people who need to view and approve things — a VP reviewing a proof, an external agency giving feedback — our Enterprise plan includes 5 free collaborators per core seat plus unlimited free guests and reviewers. So your 10 core users cover 60+ people total. In Asana or ClickUp, all 60 need a paid seat at $12 — that's $720/month. You pay for the people doing the work. Everyone else is free.”

For smaller teams comparing to Asana/ClickUp

Starter at $8/user is price-competitive with Asana ($10.99) and ClickUp ($7), but ships with Gantt views, dependencies, and templates out of the box.

Team at $20/user is still competitive when you factor in Asana Business ($24.99) for comparable intake/approvals features.

When to use it
Every Enterprise deal where Asana, ClickUp, or Monday pricing comes up. Every DSR should include a one-page pricing comparison if a competitor was named.
Where it works best
Agencies (many client reviewers) · Higher ed (department stakeholders) · Healthcare (cross-department approvers) · Manufacturing (cross-functional review-only stakeholders)

Implementation fee

One-time setup fee paid in the first year only. Covers hands-on onboarding, configuration, and training with the product specialist team. Does not apply to Starter.

Full users
Setup fee
Up to 50 users
$750
Up to 100 users
$1,500
Up to 200 users
$2,500
Up to 300 users
$4,800

Has historically surfaced late and pushed deals over budget (Trimac, LOC, EnrollmentRX). TACM/conference members may have the fee included or discounted. For price-sensitive deals, fee waiver works as a close incentive — but only with a hard deadline and a consequence.

Sales rule
Mention the implementation fee early, not as a late-stage surprise. Frame: “Year one includes a one-time onboarding fee that covers hands-on setup and training with our team. That's how we make sure it actually gets used.”